{"id":12582,"date":"2021-03-02T09:00:00","date_gmt":"2021-03-02T08:00:00","guid":{"rendered":"https:\/\/museo-fisogni.org\/uncategorized\/mobil-a-tutto-tondo-eliot-noyes\/"},"modified":"2021-08-02T15:30:25","modified_gmt":"2021-08-02T13:30:25","slug":"mobil-pegasus","status":"publish","type":"post","link":"https:\/\/museo-fisogni.org\/en\/blog-en\/art-architecture-en\/mobil-pegasus\/","title":{"rendered":"Mobil \u201cPegasus\u201d"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">When gas stations meet design!<\/h2>\n\n\n\n<p>In the middle \u201860s, Mobil decided to start a renewal program to globally boost the company\u2019s image. The intent was to have a uniform profile in all countries, to immediately identify Mobil\u2019s products.<\/p>\n\n\n\n<p>In 1964 the design Agency Chermayeff &amp; Geismar realised a new, modern logo, and in 1966 the old \u201cSocony Mobil\u201d was renamed \u201cMobil Oil Corporation\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.museo-fisogni.org\/wp-content\/uploads\/2021\/02\/mobil-logo-1024x314.png\" alt=\"\" class=\"wp-image-12154\" width=\"368\" height=\"112\"\/><\/figure>\n\n\n\n<p>The company gave great importance to gas stations and they turned to a great architect to renew them: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Eliot_Noyes\" target=\"_blank\" rel=\"noreferrer noopener\">Eliot Noyes<\/a>! He designed a harmonious environment for new gas stations, distinguished by round shapes, that became typical of Mobil.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.museo-fisogni.org\/wp-content\/uploads\/2021\/02\/Eliot-Noyes-Mobil-Oil-810x1024.jpg\" alt=\"\" class=\"wp-image-12158\" width=\"298\" height=\"376\"\/><figcaption>Eliot Noyes<\/figcaption><\/figure><\/div>\n\n\n\n<p>The first \u201ccircle stations\u201d (or \u201cPegasus stations\u201d) appeared in 1967; they were \u201cdesigned for highway beautification as well as operating efficiency\u201d. \u201cSteel-and-plastic canopies, which provide shelter from rain and hot sun\u201d, were accompanied by \u201ccylindrical gasoline pumps\u201d and \u201coil display units\u201d.<\/p>\n\n\n\n<p>The only commercial symbol on the building was Mobil\u2019s Red Horse; according to Noyes, in fact, the circular design was sufficient to \u201chelp the motorist to quickly recognise the station as a Mobil station\u201d; additionally, with these shapes, \u201cthe pump island becomes an attractive focal point for customer attention\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.museo-fisogni.org\/wp-content\/uploads\/2021\/02\/144-benaglia-mobil-petrol-pump-super-1975-front-1024x524.jpg\" alt=\"\" class=\"wp-image-12174\" width=\"455\" height=\"232\"\/><\/figure>\n\n\n\n<p>As Mobil vice-president \u2013 Mr. Peckheiser \u2013 said, \u201cthese stations represent entirely new and imaginative concepts that challenge many of the old ideas of service station design\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/www.museo-fisogni.org\/wp-content\/uploads\/2021\/02\/Mobil-Gas-station-fisogni-1-1024x425.jpg\" alt=\"\" class=\"wp-image-12162\" width=\"486\" height=\"201\"\/><\/figure>\n\n\n\n<p>In conclusion, a modern and innovative project, which created a new style for gas stations, immediately recognizable in the world.<\/p>\n\n\n\n<p>Round canopies, however, weren\u2019t as practical as they sounded. Guido Fisogni, who works with Italian Mobil during the 1970s and 1980s, remembers well \u201cthe period when Mobil built everything round. Sheds didn\u2019t shelter motorists from rain, and after few years many gas stations decided to build normal rectangular canopies over the round ones!\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.museo-fisogni.org\/wp-content\/uploads\/2021\/02\/Mobil-Gas-station-fisogni-2-1024x843.jpg\" alt=\"\" class=\"wp-image-12170\" width=\"422\" height=\"347\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Marco Mocchetti<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eliot Noyes and his &#8220;round gas stations&#8221; for Mobil Oil: would they be practical and beautiful?<\/p>\n","protected":false},"author":1,"featured_media":2685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[445,446,452,453],"tags":[522,523,524,525,480,486,488,513,521],"class_list":["post-12582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-art-architecture-en","category-pompe-di-benzina-en","category-oil-companies-en","tag-stazione-di-servizio-en","tag-anni-60-en","tag-eliot-noyes-en","tag-tondo-en","tag-mobil-en","tag-benzina-en","tag-architettura-en","tag-anni-70-en","tag-design-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobil \u201cPegasus\u201d | Museo Fisogni<\/title>\n<meta name=\"description\" content=\"When gas stations meet design! 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