{"id":12590,"date":"2020-07-01T11:43:56","date_gmt":"2020-07-01T09:43:56","guid":{"rendered":"https:\/\/museo-fisogni.org\/uncategorized\/la-cura-contro-la-calvizie-il-petrolio-o-forse-no\/"},"modified":"2022-02-25T16:04:20","modified_gmt":"2022-02-25T15:04:20","slug":"the-cure-for-baldness-petroleum-or-maybe-not","status":"publish","type":"post","link":"https:\/\/museo-fisogni.org\/en\/blog-en\/petroleum\/the-cure-for-baldness-petroleum-or-maybe-not\/","title":{"rendered":"The cure for baldness? Petroleum! (or maybe not\u2026)"},"content":{"rendered":"\n
In the early 1900s people were very attentive to their hair; on newspapers you could find many advertisements for products \u2013 sometimes very strange ones \u2013 which guaranteed healthy and thick hair.<\/p>\n\n\n\n
Petroleum-based products, in particular, were very diffused.<\/p>\n\n\n\n
In Italy, grocers and pharmacists were the first to sell gasoline; the latter used petroleum against lice, so they had the permission to commercialize fuel and other oil-based products. Anyway, this wasn\u2019t the only pharmaceutical use for petroleum.<\/p>\n\n\n\n
At the time, hair loss was a problem that worried many people, especially in the upper classes; obviously, not all products seemed to be very affordable. On the \u201cDomenica del Corriere\u201d we find a hardly reassuring advertisement of the \u201cSecret\u201d method of a certain Giulia from Naples, \u201cto grow hair, beard and moustache in a very short time\u201d. The article recommended \u201cnot to get confused by the usual impostors\u201d, but we still have many doubts about the reliability of her mysterious \u201csecret\u201d method.<\/p>\n\n\n\n