The automobile was not merely a fast moving modern monster. Little by little it lost its patina of luxury and it was revealed as a practical and useful means of transport.<\/p>\n
The idea shone through a certain number of European ads in which car and driver were de-mythologized and rendered more approachable, but this approach found its most coherent and convincing expression in American advertising.<\/p>\n
And indeed it is logical that we would find a more balanced message in a country where the automobile was already the means of the many, was in fact at the center of a civilization whose great distances were connected by motor vehicles; a message that did not use illustrations to highlight refinement at all costs, but which was posed in more strict relation to the text; which worked in less explicit but more profound ways on the imagination of the consumer.<\/p>\n
This idea of advertising would become widespread also in Europe, coming at different moments to different countries, and was affirmed definitively after the Second World War.<\/p>\n
Meanwhile, the irresistible momentum of photography brought it up alongside the ad illustration.<\/p>\n","protected":false},"excerpt":{"rendered":"
The automobile was not merely a fast moving modern monster. Little by little it lost its patina of luxury and it was revealed as a practical and useful means of transport. The idea shone through a certain number of European ads in which car and driver were de-mythologized and rendered more approachable, but this approach […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,470],"tags":[],"class_list":["post-12748","post","type-post","status-publish","format-standard","hentry","category-history","category-graphics-history-en"],"acf":[],"yoast_head":"\n