{"id":20921,"date":"2015-03-09T17:13:48","date_gmt":"2015-03-09T16:13:48","guid":{"rendered":"https:\/\/museo-fisogni.org\/sin-categorizar\/the-end-of-globes\/"},"modified":"2024-03-22T11:58:58","modified_gmt":"2024-03-22T10:58:58","slug":"fin-de-los-anuncios-esfericos","status":"publish","type":"post","link":"https:\/\/museo-fisogni.org\/es\/historia\/fin-de-los-anuncios-esfericos\/","title":{"rendered":"El fin de los anunciosesf\u00e9ricos"},"content":{"rendered":"<p>Los anuncios luminosos de <em>Benzina, Benzina pura, Essence, Essence filtr\u00e9e<\/em> aparecieron en Europa a principios de los a\u00f1os 20, mientras que al otro lado del Atl\u00e1ntico la competencia entre marcas ya era feroz.<\/p>\n<p>Los anuncios esf\u00e9ricos de una sola pieza se siguieron utilizando durante m\u00e1s tiempo en algunas partes de Europa y, aparte del caparaz\u00f3n de Shell Oil, tendieron a prevalecer los tipos m\u00e1s simples. Mientras tanto, en Estados Unidos comenzaron a aparecer en 1933 (aunque poco comunes hasta despu\u00e9s de la guerra) los primeros anuncios circulares de pl\u00e1stico.<\/p>\n<p>Si el fin de estos objetos se produjo entre los a\u00f1os cincuenta y sesenta, el declive hab\u00eda comenzado, al menos en Estados Unidos, casi veinte a\u00f1os antes. Los sencillos surtidores de gasolina colocados al borde de la carretera fueron reemplazados gradualmente por una estructura m\u00e1s completa, que en la atenci\u00f3n de los clientes ejercicio su propio poder de atracci\u00f3n.<\/p>\n<p>El anuncio esf\u00e9rico iluminado ya no era indispensable, ahora que la imagen y el atractivo de la gasolinera depend\u00edan de la suma de muchos elementos, incluidos los servicios complementarios que ahora ofrec\u00edan al p\u00fablico.<\/p>\n<p>Adem\u00e1s, a medida que las bombas se volvieron gradualmente m\u00e1s compactas y menos monumentales, la presencia del anuncio esf\u00e9rico se volvi\u00f3 formalmente superflua.<\/p>\n<p>Bastaba con colocar la marca en la propia bomba, ya que la tarea m\u00e1s espectacular, la de atraer al cliente desde lejos, estaba confiada desde hac\u00eda alg\u00fan tiempo a las grandes banderas montadas en postes colosales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los anuncios luminosos de Benzina, Benzina pura, Essence, Essence filtr\u00e9e aparecieron en Europa a principios de los a\u00f1os 20, mientras que al otro lado del Atl\u00e1ntico la competencia entre marcas ya era feroz. Los anuncios esf\u00e9ricos de una sola pieza se siguieron utilizando durante m\u00e1s tiempo en algunas partes de Europa y, aparte del caparaz\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1507,1508],"tags":[],"class_list":["post-20921","post","type-post","status-publish","format-standard","hentry","category-historia","category-anuncios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El fin de los anunciosesf\u00e9ricos | Museo Fisogni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/museo-fisogni.org\/es\/historia\/fin-de-los-anuncios-esfericos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El fin de los anunciosesf\u00e9ricos\" \/>\n<meta property=\"og:description\" content=\"Los anuncios luminosos de Benzina, Benzina pura, Essence, Essence filtr\u00e9e aparecieron en Europa a principios de los a\u00f1os 20, mientras que al otro lado del Atl\u00e1ntico la competencia entre marcas ya era feroz. 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