{"id":20923,"date":"2015-03-09T17:13:00","date_gmt":"2015-03-09T16:13:00","guid":{"rendered":"https:\/\/museo-fisogni.org\/sin-categorizar\/more-visibility\/"},"modified":"2024-03-22T13:02:07","modified_gmt":"2024-03-22T12:02:07","slug":"mas-visibilidad","status":"publish","type":"post","link":"https:\/\/museo-fisogni.org\/es\/historia\/mas-visibilidad\/","title":{"rendered":"M\u00e1s visibilidad"},"content":{"rendered":"<p>La captaci\u00f3n del clientelismo motorizado empez\u00f3 con moderaci\u00f3n, pero en cuanto se pusieron en marcha los mecanismos de competencia qued\u00f3 claro que para incrementar el negocio era necesario tener buenas ubicaciones y una visibilidad \u00f3ptima.<\/p>\n<p>Para conseguir esto \u00faltimo, alguien se inspir\u00f3 en los farolillos que por las noches iluminaban las entradas de otro tipo de establecimientos, y poco despu\u00e9s el surtidor de gasolina pas\u00f3 a ser iluminado por el anuncio esf\u00e9ricos.<\/p>\n<p>En su superficie estaba indicado el tipo de mercanc\u00eda que se vend\u00eda: gasolina, gas filtrado, etc., pero al cabo de un tiempo tal precisi\u00f3n se volvi\u00f3 superflua.<\/p>\n<p>Dado que se trataba de combustible, los anuncios esf\u00e9ricos empezaron a indicar la marca, o mejor dicho, la marca de la empresa: logotipos simples, nombres derivados de im\u00e1genes populares o inventados en consecuencia, unidos por fuertes combinaciones de colores a im\u00e1genes destinadas a enganchar al cliente.<\/p>\n<p>La utilidad pr\u00e1ctica del globo terr\u00e1queo era innegable, especialmente en aquellas estaciones que ofrec\u00edan diferentes marcas de combustible: bastaba con mirar la parte superior del surtidor para saber exactamente cu\u00e1l entrar\u00eda en el tanque.<\/p>\n<p>Para las imponentes bombas de la \u00e9poca, este agradable punto de atenci\u00f3n se convirti\u00f3 inmediatamente en un elemento esencial de equilibrio cuya presencia se asumi\u00f3 y se dio por sentada en la fase de dise\u00f1o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La captaci\u00f3n del clientelismo motorizado empez\u00f3 con moderaci\u00f3n, pero en cuanto se pusieron en marcha los mecanismos de competencia qued\u00f3 claro que para incrementar el negocio era necesario tener buenas ubicaciones y una visibilidad \u00f3ptima. Para conseguir esto \u00faltimo, alguien se inspir\u00f3 en los farolillos que por las noches iluminaban las entradas de otro tipo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1507,1508],"tags":[],"class_list":["post-20923","post","type-post","status-publish","format-standard","hentry","category-historia","category-anuncios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>M\u00e1s visibilidad | Museo Fisogni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/museo-fisogni.org\/es\/historia\/mas-visibilidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s visibilidad\" \/>\n<meta property=\"og:description\" content=\"La captaci\u00f3n del clientelismo motorizado empez\u00f3 con moderaci\u00f3n, pero en cuanto se pusieron en marcha los mecanismos de competencia qued\u00f3 claro que para incrementar el negocio era necesario tener buenas ubicaciones y una visibilidad \u00f3ptima. 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