{"id":20925,"date":"2015-03-09T17:23:30","date_gmt":"2015-03-09T16:23:30","guid":{"rendered":"https:\/\/museo-fisogni.org\/sin-categorizar\/from-elite-to-usual\/"},"modified":"2024-03-22T11:15:40","modified_gmt":"2024-03-22T10:15:40","slug":"de-elite-a-habitual","status":"publish","type":"post","link":"https:\/\/museo-fisogni.org\/es\/historia\/de-elite-a-habitual\/","title":{"rendered":"De la \u00e9lite a lo habitual"},"content":{"rendered":"

Pero el autom\u00f3vil no era simplemente un monstruo moderno que se mov\u00eda r\u00e1pidamente. Poco a poco fue perdiendo su p\u00e1tina de lujo y se revel\u00f3 como un medio de transporte pr\u00e1ctico y \u00fatil.<\/p>\n

La idea brill\u00f3 en varios anuncios europeos en los que se desmitificaba el coche y el conductor y se los hac\u00eda m\u00e1s accesibles, pero este enfoque encontr\u00f3 su expresi\u00f3n m\u00e1s coherente y convincente en la publicidad estadounidense.<\/p>\n

Y, de hecho, es l\u00f3gico que encontremos un mensaje m\u00e1s equilibrado en un pa\u00eds donde el autom\u00f3vil ya era el medio de muchos, estaba de hecho en el centro de una civilizaci\u00f3n cuyas grandes distancias estaban conectadas por veh\u00edculos de motor; un mensaje que no recurri\u00f3 a ilustraciones para resaltar el refinamiento a toda costa, sino que se plante\u00f3 en una relaci\u00f3n m\u00e1s estricta con el texto; que actuaba de manera menos expl\u00edcita pero m\u00e1s profunda en la imaginaci\u00f3n del consumidor.<\/p>\n

Esta idea de publicidad se generalizar\u00eda tambi\u00e9n en Europa, llegando en distintos momentos a distintos pa\u00edses, y se afirmar\u00eda definitivamente despu\u00e9s de la Segunda Guerra Mundial. Mientras tanto, el irresistible impulso de la fotograf\u00eda la hizo surgir junto a la ilustraci\u00f3n publicitaria.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pero el autom\u00f3vil no era simplemente un monstruo moderno que se mov\u00eda r\u00e1pidamente. Poco a poco fue perdiendo su p\u00e1tina de lujo y se revel\u00f3 como un medio de transporte pr\u00e1ctico y \u00fatil. La idea brill\u00f3 en varios anuncios europeos en los que se desmitificaba el coche y el conductor y se los hac\u00eda m\u00e1s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1507,1512],"tags":[],"class_list":["post-20925","post","type-post","status-publish","format-standard","hentry","category-historia","category-graficos"],"acf":[],"yoast_head":"\nDe la \u00e9lite a lo habitual | Museo Fisogni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/museo-fisogni.org\/es\/historia\/de-elite-a-habitual\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la \u00e9lite a lo habitual\" \/>\n<meta property=\"og:description\" content=\"Pero el autom\u00f3vil no era simplemente un monstruo moderno que se mov\u00eda r\u00e1pidamente. 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