{"id":20927,"date":"2015-03-09T17:21:17","date_gmt":"2015-03-09T16:21:17","guid":{"rendered":"https:\/\/museo-fisogni.org\/sin-categorizar\/futurism-and-cubism\/"},"modified":"2024-03-22T11:18:00","modified_gmt":"2024-03-22T10:18:00","slug":"futurismo-y-cubismo","status":"publish","type":"post","link":"https:\/\/museo-fisogni.org\/es\/historia\/futurismo-y-cubismo\/","title":{"rendered":"Futurismo y cubismo"},"content":{"rendered":"

En la Europa de la segunda d\u00e9cada, todav\u00eda inmersa en la suavidad del Art Nouveau, la publicidad de la gasolina se centr\u00f3 decisivamente en el aspecto elitista del autom\u00f3vil y de su combustible, y en este bot\u00f3n sigui\u00f3 pulsando al menos hasta los a\u00f1os cuarenta.<\/p>\n

La idea de modernidad, ya presente en la publicidad de los Teens <\/em>(1913-1919), se hizo m\u00e1s evidente en las d\u00e9cadas siguientes, tomando prestados motivos expresivos del cubismo y el futurismo.<\/p>\n

En la gr\u00e1fica comercial de la \u00e9poca, el uso de ilustradores influenciados por las vanguardias connotaba dos mensajes no siempre coexistentes: para los medicamentos, por ejemplo, serv\u00eda para subrayar la modernidad de las investigaciones de donde proced\u00edan los medicamentos; para un chocolate o un aperitivo, el objetivo era identificar el producto con signos de elitismo y refinamiento.<\/p>\n

Las dos necesidades coexistieron perfectamente mientras el protagonista fuera un combustible; en el caso del futurismo, las l\u00edneas de fuerza y las perspectivas exasperadas se sumaban a la sensaci\u00f3n de velocidad motorizada.<\/p>\n","protected":false},"excerpt":{"rendered":"

En la Europa de la segunda d\u00e9cada, todav\u00eda inmersa en la suavidad del Art Nouveau, la publicidad de la gasolina se centr\u00f3 decisivamente en el aspecto elitista del autom\u00f3vil y de su combustible, y en este bot\u00f3n sigui\u00f3 pulsando al menos hasta los a\u00f1os cuarenta. La idea de modernidad, ya presente en la publicidad de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1507,1512],"tags":[1513,1514,1515,1516,1517],"class_list":["post-20927","post","type-post","status-publish","format-standard","hentry","category-historia","category-graficos","tag-benzina-es","tag-cubismo-es","tag-futurismo-es","tag-marketing-es","tag-pubblicita-es"],"acf":[],"yoast_head":"\nFuturismo y cubismo | Museo Fisogni<\/title>\n<meta name=\"description\" content=\"Futurismo y cubismo: cuando el arte se encuentra con el mundo de la publicidad, especialmente el autom\u00f3vil, nacen verdaderas obras de arte\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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