{"id":20946,"date":"2015-03-09T17:16:58","date_gmt":"2015-03-09T16:16:58","guid":{"rendered":"https:\/\/museo-fisogni.org\/sin-categorizar\/from-sales-locus-to-roadsides\/"},"modified":"2024-03-22T11:33:03","modified_gmt":"2024-03-22T10:33:03","slug":"desde-puntos-de-venta-hasta-bordes-de-carreteras","status":"publish","type":"post","link":"https:\/\/museo-fisogni.org\/es\/historia\/desde-puntos-de-venta-hasta-bordes-de-carreteras\/","title":{"rendered":"Desde los puntos de venta hasta los bordes de las carreteras"},"content":{"rendered":"\n<p>El cartel cl\u00e1sico era un panel unilateral montado en la pared. Los primeros son convexos y a menudo ligeramente en relieve, m\u00e1s exageradamente en los tipos de hojalata litografiados. <\/p>\n\n\n\n<p>Las formas son en su mayor parte regulares (rect\u00e1ngulos, cuadrados y c\u00edrculos), aunque no faltan signos formados de manera elaborada. <\/p>\n\n\n\n<p>En algunos casos raros (uno de ellos es el del caballo volador de Mobil), el modelado es tan acentuado y el relieve tan profundo que el tema representado adquiere una concreci\u00f3n escult\u00f3rica. <\/p>\n\n\n\n<p>A menudo, sobre todo en Am\u00e9rica, el cartel se despegaba de la pared y se montaba sobre un soporte, pedestal o poste, insertado en el espacio de la estaci\u00f3n de servicio, lo que lo convert\u00eda en un medio de atracci\u00f3n a\u00fan m\u00e1s eficaz y prefiguraba los carteles gigantes de hoy. En este caso, se ilustrar\u00edan ambas caras, o el soporte unir\u00eda dos signos separados uno detr\u00e1s del otro. <\/p>\n\n\n\n<p>Un an\u00e1lisis aparte merece otro g\u00e9nero de letreros esmaltados, utilizados en Italia no en los puntos de venta sino directamente al borde de la carretera: letreros de calles, indicaciones de lugares y anuncios de servicios instalados en las rampas de salida de las autopistas por el Touring Club, pero pagados, total o parcialmente, por los productores de gas y petr\u00f3leo que, a cambio, a\u00f1adieron su marca al fondo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El cartel cl\u00e1sico era un panel unilateral montado en la pared. Los primeros son convexos y a menudo ligeramente en relieve, m\u00e1s exageradamente en los tipos de hojalata litografiados. Las formas son en su mayor parte regulares (rect\u00e1ngulos, cuadrados y c\u00edrculos), aunque no faltan signos formados de manera elaborada. En algunos casos raros (uno de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1507,1543],"tags":[],"class_list":["post-20946","post","type-post","status-publish","format-standard","hentry","category-historia","category-senales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Desde los puntos de venta hasta los bordes de las carreteras | Museo Fisogni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/museo-fisogni.org\/es\/historia\/desde-puntos-de-venta-hasta-bordes-de-carreteras\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desde los puntos de venta hasta los bordes de las carreteras\" \/>\n<meta property=\"og:description\" content=\"El cartel cl\u00e1sico era un panel unilateral montado en la pared. Los primeros son convexos y a menudo ligeramente en relieve, m\u00e1s exageradamente en los tipos de hojalata litografiados. Las formas son en su mayor parte regulares (rect\u00e1ngulos, cuadrados y c\u00edrculos), aunque no faltan signos formados de manera elaborada. 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