{"id":874,"date":"2015-03-09T17:23:15","date_gmt":"2015-03-09T16:23:15","guid":{"rendered":"https:\/\/museo-fisogni.org\/non-categorizzato\/shell-e-agip-due-strategie\/"},"modified":"2021-06-29T11:37:03","modified_gmt":"2021-06-29T09:37:03","slug":"shell-e-agip-due-strategie","status":"publish","type":"post","link":"https:\/\/museo-fisogni.org\/storia\/grafiche-storia\/shell-e-agip-due-strategie\/","title":{"rendered":"Shell e Agip: due strategie"},"content":{"rendered":"<p>Un caso particolare di filosofia pubblicitaria \u00e8 quello della Shell U.K. Limited la quale, dal 1932 al 1939, fece dei suoi manifesti una vera rassegna di grafica, affidandone la realizzazione a un gran numero di artisti (delle pi\u00f9 disparate tendenze) alcuni dei quali di prima grandezza.  Data per scontata la qualit\u00e0 del prodotto, la compagnia mirava a consolidare la propria immagine suggerendo un&#8217;idea di seriet\u00e0 e affidabilit\u00e0 attraverso lo slogan, ripetuto su tutti i manifesti, You can be sure of Shell.  L&#8217;italiana Agip, decisa (dal 1926) a conquistare velocemente la sua quota in un mercato gi\u00e0 affollato (e in una situazione politica particolare), punt\u00f2 sulla modernit\u00e0 ma soprattutto sulla italianit\u00e0: se non della materia prima, almeno della raffinazione e della distribuzione.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un caso particolare di filosofia pubblicitaria \u00e8 quello della Shell U.K. Limited la quale, dal 1932 al 1939, fece dei suoi manifesti una vera rassegna di grafica, affidandone la realizzazione a un gran numero di artisti (delle pi\u00f9 disparate tendenze) alcuni dei quali di prima grandezza. Data per scontata la qualit\u00e0 del prodotto, la compagnia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shell e Agip: due strategie | Museo Fisogni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/museo-fisogni.org\/storia\/grafiche-storia\/shell-e-agip-due-strategie\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shell e Agip: due strategie\" \/>\n<meta property=\"og:description\" content=\"Un caso particolare di filosofia pubblicitaria \u00e8 quello della Shell U.K. Limited la quale, dal 1932 al 1939, fece dei suoi manifesti una vera rassegna di grafica, affidandone la realizzazione a un gran numero di artisti (delle pi\u00f9 disparate tendenze) alcuni dei quali di prima grandezza. 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