Globes

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The end of globes

Luminous announcements of Benzina, Benzina pura, Essence, Essence filtree appeared in Europe in the early Twenties, while across the Atlantic the competition among brands was already fierce. One-piece globes remained in use longer in some parts of Europe and, aside from Shell Oil’s shell, simpler types tended to prevail. Meanwhile, in the USA, there began […]

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Construction and materials

The classic form of the globe is a flattened sphere, with two circular, almost planar faces to host words and images. But the technology of working the glass allowed many variations. Especially between the second and third decades of the century, one saw globes in the form of ovals and lozenges, with some firms directly […]

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More visibility

Attracting the patronage of the motorized customer began with moderation, but as soon as the mechanisms of competition had been set in motion it became clear that to increase business it was necessary to have good locations and optimum visibility. Attempting to achieve the latter, someone was inspired by the lanterns which in the evening […]

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1910 – Lighted globes

It seemed that the thirst for gasoline was insatiable, even though more and more was being produced: in 1914 it became the principal product of petroleum refining, percentually overtaking kerosene, thanks to a new process called “cracking.” The competition among the producers was becoming stiff, and one began to see the first brand names appearing […]

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Globes

Globes

The end of globes

Construction and materials

More visibility

1910 – Lighted globes

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