Signs

Come back

From sales locus to roadsides

The classic sign was a one-sided, wall-mounted panel. The earliest are convex and often slightly in relief, more exaggeratedly so in the types in lithographed tin. The forms are for the most part regular -rectangles, squares, and circles- though there is no lack of signs formed in elaborate ways. In some rare cases (one being […]

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Metal and plastic

The enameled sign was, in Europe and America, an authentic infatuation, not without esthetic problems. As the signs gradually crowded the walls, anyone designing a new one was obliged to render it more striking and aggressive than the existing ones. Seen by itself, a sign may well have been splendid; a wall jammed with throngs […]

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Competition

Signs for kerosene began to appear among the others on the walls of groceries and emporia; repair shops and gasoline vendors began with placards or signs generally indicating the type of goods on sale, to which were then added those of precise brands. It was, however, a slow process by comparison to the marketing of […]

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Brand name

A new culture of brand names pervaded the last decades of the 19th century: the trademark appeared on all forms of packaging; the trademark was the subject of the first color lithograph advertisements; and the trademark was emblazoned on the promotional objects which, on the example of the great Parisian department stores, a good number […]

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Signs

Signs

From sales locus to roadsides

Metal and plastic

Competition

Brand name

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